Raj is a professor of Marketing at the McCombs School of Business at The University of Texas at Austin, where he relies on themes from psychology, behaviorial science, decision theory and marketing to explain consumption behaviour. He also studies the impact that people’s judgments and decisions have on their own happiness and fulfilment.
Based on his research, he teaches a very successful online course on Coursera on Happiness (named A Life of Happiness And Fulfillment). His book (titled, If you’re so smart, why aren’t you happy?) was released in the US, UK, and India in 2016.